The fiction: Spider-Man, released 2002. Director: Sam Raimi. Property master: Robin L Miller.
The newspaper: Daily Bugle
One thing I never considered when I started editing newspaper copy is that almost nobody knows how to write “Spider-Man”. That’s capital S, capital M and a hyphen in between. Reporters get it wrong all the time (usually it’s in the context of a rented superhero costume at a charity fundraiser). If you ran a newspaper that regularly covered the wall-crawler himself, you’d need to keep a tight leash on this point of style. In fact, you would need somebody fearsome, hard-edged and always demanding the best out of his team. And they don’t come any better than J Jonah Jameson.