Hero or Menace? Exclusive Daily Bugle Photos!

The fiction: Spider-Man, released 2002. Director: Sam Raimi. Property master: Robin L Miller.

The newspaper: Daily Bugle

One thing I never considered when I started editing newspaper copy is that almost nobody knows how to write “Spider-Man”. That’s capital S, capital M and a hyphen in between. Reporters get it wrong all the time (usually it’s in the context of a rented superhero costume at a charity fundraiser). If you ran a newspaper that regularly covered the wall-crawler himself, you’d need to keep a tight leash on this point of style. In fact, you would need somebody fearsome, hard-edged and always demanding the best out of his team. And they don’t come any better than J Jonah Jameson.

Continue reading


A lesson in misteaks: Hot Fuzz and Tim Messenger

The fiction: Hot Fuzz, released 2007. Director: Edgar Wright. Props master: David “Springer” Horrill

The newspaper: Sandford Citizen

A sleepy town full of flowers, churchyards and the elderly. Such a sight would not be complete in Britain unless there was a local newspaper that regularly struggled to find anything exciting for the front page… if only the editor knew that the Neighbourhood Watch Alliance was secretly murdering ne’er-do-wells left, right and centre! That’s not quite the set-up to Hot Fuzz, because Edgar Wright and Simon Pegg astutely observed that making the police the centre of attention means lots of third act gunfights. I don’t blame them — and, in fact, Wright did a stellar job of representing local journalism anyway. Continue reading

He is Iron Man

The fiction: Iron Man 3, released 2013. Director: Shane Black. Props master: Russell Bobbitt.

The newspapers: USA Today, The Washington InquirerRose Hill WeeklyThe Daily Times

Tony Stark, you would think, has little call for printed newspapers. His super-cool house is packed with technology and artificial intelligence, negating any need for a few slices of dead tree to deliver the headlines. JARVIS probably reads them to him in the shower. And yet, in Iron Man 3, we see that newspapers are still important.

Because although Stark has no need for newspapers, he does have a need for news. After the Chinese theatre is bombed, ostensibly by the Mandarin, Tony brings up a holographic map of the United States are tries to find other, similar bombings. Thanks to the diligent reporting of the American press, he soon finds what he’s after: an incident in Rose Hill in Tennessee, a suspected suicide bombing. (The man — infected with Extremis technology — did blow up, we find out, but it wasn’t actually his choice.)

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First up and barely visible for more than a frame as JARVIS sorts through the news is this front page story.

im wi

Although only the bottom half of the masthead is visible here it looks like the title might be The Washington Inquirer. This not a real paper, although it does appear in Anna Hastings by Allen Drury. For such a big, dramatic story — and suicide bombings in America are huge news — the headline is a little plain for my taste. It also seems to suggest that Rose Hill (also not real, though the scenes were shot in Rose Hill, North Carolina) is a well-known place, or else it would be stupid to put that in a headline. “TENNESSEE SUICIDE BOMBING” would fit that space just as well.

The second story is headlined “Suspect Named, Six Killed in Blast”. I know it’s an American convention to capitalise every word, except the small ones, but it still irritates me whenever I see it. But it’s probably what the Inquirer would do if it existed with us on Earth-1218.

It’s a little bit strange, though, that is a second story. It has a separate byline, so it must be a different article from the one above it. But that suggests that the big story about the suicide bombing doesn’t talk much about the naming of the suspect (plausible, its focus is on the bombing) and doesn’t mention how many people died (absolutely stupid).

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Next up JARVIS shuffles through to the Rose Hill Weekly, presumably the local paper of the small Tennessee town. And, frankly, they should all be fired.

Local newspapers dream of the day when huge news happens on their doorsteps. They can clear away the news about men caught stealing a single baguette or the success of a charity fundraiser’s jazz band, it’s time to run several pages of coverage on a devastating event with the tastefulness and decency that distinguish its own coverage from the national media.

rose hill

I quite like the masthead of the paper — although there’s a small blur that indicates there’s a “The” as part of the title, which I’m less keen on. The red banner line containing the date, price, web address is smartly done. And the serif font for their headline looks blocky and bold enough to work well, even if they do insist on Capping Up Each Word.

But if the font is OK then the words are abysmal. “Small Town Suicide Bombing” says the paper exclusively about the small town. There’s a thing that really annoys some sub-editors when reporters on local newspapers describe somebody as a “local man” or “happening at the local venue…”. Because of course it’s local. Everything in the damn paper is local to the area the paper is sold. It’s hugely unnecessary. And this headline takes that to a baffling extreme. Imagine picking up the New York Post and instead of “Man murdered in shoot-out” you got the headline “Shoot-out in big city”. You’d be scratching your head wondering which big city, and — upon realising it’s New York — you might wonder just what the subs had been smoking.

It just gets worse with the sub-headline as well: “6 Killed In Rose Hill Including Ex-Army Bomber”.

That’s an atrocious sub-head and there’s several reasons why. General style conventions for newspapers — and I can only speak from a UK perspective here, apologies if it’s not the case in America — say to spell out the numbers one through nine, then switch to digits for 10 and higher. Unless you’re starting a sentence with a number, in which case spell it out. You could probably make exceptions here and there for headlines, so the Rose Hill Weekly might just skate by.

Less forgiveable is repetition. “Bombing” in the headline and “Bomber” in the sub — it just looks a bit messy and certainly unprofessional to have two bomb words so close to each other. Worse yet, the end of the sub-head is ambiguous. Is the suicide bomber ex-army or is one of the victims a former bomber for the army? It’s the sort of dreadfully unclear phrase you would type at first then change when looking back over it.

And, worst of all, “Rose Hill”. Not content with calling their own, and only, patch a small town they’ve now included the name in the sub-headline. Why? Again, it’s in the local paper so there is a strong chance it actually happened in the local area. There is no need whatsoever to specify — especially if the town is so small that everybody is already aware.

If we were to be generous, we could speculate that the Rose Hill Weekly was short of time in producing this edition. Or short of almost all their trained staff.

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Finally we come to USA Today. It appears in films a lot. It’s got that very nice, clean and simple design with a big blue circle for a logo. I’m not quite so taken with the large gap after “lives” on the cover of this edition and the matching white-space horror after “son” in the right-hand column. It also seems remarkable that the paper has picked a picture of the bomber as its big splash picture and not some scene of fiery carnage, of which the Rose Hill Weekly appeared to be in possession.

What’s strangest about all of this, of course, is that JARVIS has given Tony three newspaper front pages. I’m not arguing the news shouldn’t be on the front page, because it absolutely should in anyone’s news judgment. No, the oddity is that it’s copies of printed papers. There would be dozens and dozens of articles about this incident online and they’re far easier to pull off the internet than PDFs of newspapers, and yet Tony Stark seems to prefer the print look. Perhaps he isn’t such a futurist after all.

Indeed, when he actually ends up in Rose Hill, Tennessee, he comes across a real, physical example of local news reporting.

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Yep, The Daily Times. I actually quite liked Iron Man 3 — except the portentous narration — but I must have rolled my eyes at this. It just smacks of laziness and the most obvious title for a newspaper. If you asked a seven-year-old to come up with the name of a paper, he’d give you “The Daily Times” and you would smile out of politeness.

So imagine my surprise when I went to thedailytimes.com and discovered that it’s a real newspaper. Not only that, but it’s a newspaper based in Tennessee. If Tony Stark actually found himself in small town Tennessee it’s more than likely he would pick up a copy of The Daily Times. That’s some impressive dedication from Marvel as a production studio, especially given that their vast back catalogue of comic books surely contains dozens of newspapers (which this blog hopes to eventually cover).

The paper itself has an account of how the process worked:

Daily Times Publisher Carl Esposito received a call last year [2012] from a Marvel Studios representative wanting to use the publication as an on-set prop.

“My first thought was, ‘How’d you choose us?’” Esposito said. “They told me they were looking at various newspapers in the East Tennessee region, and ours caught their eye.”

According to Stephen Broussard, one of the executive producers of the superhero film, said he’s “almost certain” the paper — bearing The Daily Times logo and a headline that ties in to a certain plot point of the movie — is clearly visible for a frame or two when it’s held up by actor Robert Downey Jr., who plays the title character and his alter-ego, Tony Stark.

Although the filmmakers could have chosen to create their own newspaper, decisions like reaching out to The Daily Times help sell a fantasy film like Iron Man 3, Broussard said.

“Every movie lives or dies by thousands and thousands of tiny decisions,” said Broussard, who’s also produced such Marvel films as Captain America: The First Avenger and The Incredible Hulk.

“One of the things we strive for, because they’re set in this superhero reality, is to ground them in the real world,” he added. “If the viewer feels like it’s happening in the real world, if the town or the TV station or the newspaper on the screen feels like it’s a part of the real world, then suddenly people are more inclined to go along and buy everything else. They’ll buy that a guy can put on a suit of armor and fly around the world. So choosing (the) newspaper might be a small thing in the grand scheme of things, but we have a masterful prop man.”

There’s one small mistake in there, because the paper in the film doesn’t actually use the same logo. It’s still blocky and red, but the actual Daily Times logo is thinner and has a distinctive S:

daily times

daily times on film

“I wish they had used the actual logo, instead of a knock-off”, says newspaper designer Ed Henninger, who works on The Daily Times. He does, however, call the “knock-off front page” a “reasonable imitation” of the real thing.

When the film premiered, The Daily Times couldn’t wait to boast about its on-screen appearance — which is no bad thing — and decided to announce it by running a copy of the film’s front page on their own front page. But it didn’t take up the whole of the cover, and just hangs around in the middle. It is, honestly, a bit of a confusing eyesore and takes a while to understand.

I’m pretty sure the actual printed version didn’t have a huge arrow on it, just FYI

Handily, however, this gives us a further peek at the newspaper design chops of the Marvel team… and I don’t want to repeat myself, but they have. “Stark presumed dead… famed Stark… Stark mansion” — and all of that with a huge picture of Tony Stark. It’s a nightmare and I think I’d rather not publish a newspaper than have one go out to the printers like that. It’s not a tricky problem to solve, either.

The headline could remain as it is, with the sub-headlines reading: “Public shocked by the potential death of famed inventor/playboy/hero/Tony”. Delete as appropriate. And at the bottom? “Malibu mansion slips into the sea” (or take out “the”, because hey, it’s a headline).

You may have also noticed that the fake Times also repeats another word, and that word is “local”. Normally this is a stupid move, because what would be in the paper that wasn’t a local issue or local person? But given that the lead story is about a man not from Tennessee being involved in an accident not in Tennessee, this might be justifiable action — unless it’s a devilish HYDRA ploy.

A Chronological History of the Hill Valley Telegraph — Part III

In addition to being a fun adventure, Oedipal psychosexual nightmare and blockbuster trilogy, the Back to the Future films are a parable about newspapers. Over the course of two of cinema’s greatest films and that one about cowboys, we are presented with an ode to local journalism, championing its community spirit and strict focus.

It is a story told out of chronological order. Until now…

Click for Part I and Part II.

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One film later and a whole universe to the side, Marty finds himself in what Doc calls “1985A”, an alternate reality caused by Biff’s stealing of a sports almanac in 2015 and giving it his 1955 self. As Marty, and the audience, stumble around a hellish eighties dystopia, we have to wonder how Biff knowing sports scores before they happened gave rise to this nightmare.

As ever, there’s only one trusted source. Only this time, it’s relayed on TV screens outside Biff’s Pleasure Palace. Yes, Biff’s awful behaviour has even tainted the reliable newspaper, showing just how necrotic Biff’s Hill Valley has become.

Spinning newspaper agogo!

Kicking things off, we have Biff’s first win. The Telegraph seems to have switched to Capitalise Each Word policy for their headlines which I like far less than the all-caps approach they have employed up to this point. Then again, perhaps it’s because CLOCK TOWER STRUCK isn’t as big news as Man Wins Big and they’re reflecting that in the emphasis. There’s other news there, too, including some state highway funds – the sort of local construction project news that often makes headlines – and, strangely, international news about “Khruschev”, the new Soviet Premier. This would place it in March 1958, two and a half years after Biff first got the almanac.

Or it would, if the subs had got their spelling right. Perhaps they were violently ill and nobody in the office knew it’s “Khrushchev”, with three Hs. There’s also mention of Eisenhower at the bottom of the screen, too, to further hint at the day of the big win, and at least they got his name correct.

What about Chip and Kipper?

Following previous news stories, Biff Tannen is back and known only as Biff. When the newspapers treat you mononymically, it can only be a sign that you’re in them far too often. The misspelt Khruschev returns, so I’m forced to consider that this was either the accepted spelling back then and it isn’t any more or the Hill Valley Telegraph has an abstract style guide for Russian names. That’s not the only quirk of their style guide, and it’s about time I brought it up.

Indentation! Every paragraph is indented, which initially seems fine until you realise that also applies to the first paragraph of articles. As indents only denote the start of a new paragraph you don’t need them if the paragraph is obviously beginning. When it’s under, say, a headline. It’s not like this is a weird trick in journalism, it’s pretty standard practice basically anywhere paragraphs are used with a Latin alphabet. Scroll back up through this post, look at the indents. Clearly, the Telegraph is something of a stylistic maverick newspaper.

More like Yuckiest

We’re back to calling him by his full name now as Biff becomes “Luckiest Man On Earth”. You’ll notice the Telegraph has gone back to capitalised words after a brief flirtation of all-caps last time. The indents are still maddeningly present. There’s a colossal amount of white space caused by include the name “Biff Tannen” above the headline and it’s pretty ugly as page design goes. Nasser has replaced “Khruschev” as the go-to international news figure of choice in this increasingly twisted version of the Hill Valley Telegraph.

In fact, it has got so bad that one might be convinced that Biff had decided to buy the Telegraph with his mountain of winnings and is just getting it to print stories about him. In the logic of the Back to the Future world this would be further damnation upon his character – remember his ancestor’s trigger-happy approach to journalism? – and thus a greater demonstration that he is the villain of the piece.


We’re back with all-caps! This would be time to rejoice, but it only accentuates the problem with the swathe of white space to the right of “Hill Valley” which, frankly, doesn’t make much sense. I suppose it’s to point out that the gambling has only been legalised in Hill Valley, and not nationwide? Even so, it’s an abhorrent piece of design. And given that smarmy photo of Biff on the front page let’s just go with the theory that Biff owns the paper. We know he builds a casino, perhaps he was trying to get the town onboard with the idea first?

Even if Biff doesn’t own the paper, then the spelling mistakes and design SNAFUs are another indication of just how badly Hill Valley is doing. Its once noble paper has been slowly eroded into a former shadow of itself. Still, it’s widely-read. Marty picks up a copy to establish the date, on Mr Strickland’s doorstep.

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The desiccated husk that bears the Hill Valley Telegraph logo is running a story about Ronald Reagan going for surgery, it appears. No clock towers, no Biff, just Reagan news. If he’s getting surgery in Hill Valley, that would just about make sense.

When the Telegraph does focus on local issues, though, it’s even more of a horror-show. As if the world wasn’t in dire straits already, Doc shows Marty the full extent of the carnage wrought by 2015-Biff’s time meddling.

This blog would be shorter if Crispin Glover had just participated. Cheers, Crispin!

First up is the news that George McFly has been shot, with the Telegraph using a formula of all-caps headline, capitalised first letters subheadline. And a big headshot of George McFly. The use of his full name would indicate that he is reasonably well-known locally (“Local author shot dead” would be appropriate if he was unheard of), with the subheadline just clarifying matters for those unaware. We’ve also got other news creeping in with the Wounded Knee Incident, setting this piece of news in 1973. You’ll notice, for old time’s sake, that all the paragraphs are indented.

COMMITTED (to inventing time travel)

The Telegraph, some years later going by the “Nixon to Seek Fifth Term” headline, is still using the same arrangement for capital letters in headlines as when George McFly was shot. Except now they’re using a serif font for everything but the headline. Previously it was a lovely sans-serif number, and this frankly looks like a cheap use of Times New Roman. That this is also front page news suggests that by the eighties, Doc Brown was pretty famous around Hill Valley. And then they rather go and spoil it all by calling him a “crackpot” when he’s been “declared legally insane”, which is not an especially sensitive move.

By the movie’s end, though, the paper’s insensitivity doesn’t matter at all as the universe changes once more. Burning the almanac means Biff’s ascent never happens and, consequently, neither George nor Doc have their bad experiences. Instead, the papers end up weirdly familiar.

Yes, that is a newspaper with "More rain predicted" as a front page story

It is commendably plausible that the Telegraph would run a story on George McFly being killed as well as receiving and award – although the D of “award” is so close to the photograph as to look like sloppy layout work.

Surely it should be "Mayor's Office", with an apostrophe?

The strange and fluid approach to typefaces continues, but in this nicer timeline of less Biff the Telegraph doesn’t use the word “crackpot” even though they really need something to fill up some space round the edges. It’s just a classier newspaper without the influence of Tannen riches. We could also deduce the world is better because Nixon is long gone and it’s only Reagan seeking a second term.

Speaking of which…

Onwards to Part IV.

A Chronological History of the Hill Valley Telegraph — Part II

In addition to being a fun adventure, Oedipal psychosexual nightmare and blockbuster trilogy, the Back to the Future films are a parable about newspapers. Over the course of two of cinema’s greatest films and that one about cowboys, we are presented with an ode to local journalism, championing its community spirit and strict focus.

It is a story told out of chronological order. Until now…

Click here for Part I

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It’s seventy years later and two films before, as Marty McFly takes a baffled walk through the town he knows so well. But he doesn’t know it any more. He’s not quite sure what’s happening, and looks for a clue. And he finds it when a suited gentleman drops his newspaper into a bin, which Marty retrieves. He scans the front page and has his definite answer.

Bonfire Night! Wait, they don't do that in America

Despite adverts for Ronald Reagan films, the 1950s cars nearly running him over, Patti Page and Nat King Cole in the music shop and a working clock tower, Marty only really clicks that he’s travelled back in time when he says the date in black and white. In newsprint. Saturday, November 5, 1955. In the world of Back to the Future there is plenty of strangeness, and the only reliable source of information is the Hill Valley Telegraph. It’s a reliable, impartial guide to the madness, a singular source of reason amidst confusion. It even has that blackletter masthead! A familiar sight for Marty, no doubt.

Having established that he is now in 1955, and ruining his parents’ first meeting, Marty is understandably desperate to get back to the eighties. You can only go so long without a Huey Lewis fix. And what does he need to get there, Doc?

Marty is faced with a problem and yet again (or for the first time in his own personal chronology), it is the Hill Valley Telegraph that saves him. The Hill Valley Preservation Society had earlier (by which I mean thirty years later) given Marty a flyer that has a copy of a newspaper clipping, leading him and Doc to know exactly when lightning will strike. A storm in Hill Valley and the surrounding area is never going to make the headlines of a national newspaper, and any fleeting mentions on TV news will be lost as soon as they’re broadcast.

Yes, that is ORGY playing at the cinema in the background

It is local print journalism that is uniquely suited here. It informs and records history simultaneously, and can be preserved for incredible lengths of time – especially when the Hill Valley library adopts the archive, as we have seen it do.

And of course the newspaper thinks the clock stopping is the most newsworthy event of the prior night. The Telegraph is an august institution with a long history and as such has great affection for the town’s traditions, including the clock tower. There was a little matter of a local school student trying to rape another student, but the fact that Biff’s crime went unreported (at least on the front page, but probably at all) tells us plenty about the attitude of the 1950s.

Apart from the repetition of “clock” in the subheadline – “Stopped at 10:04” would be fine on its own – the front page of the Hill Valley Telegraph as presented here is a properly professional piece of work. No unnecessary white space, a clear headline, a picture and some columns, weather notices in the masthead. It all looks like the great local paper we know the Hill Valley Telegraph is.

I wouldn’t be so complimentary about the Preservation Society, mind, who really should have structured the top of their flyer as


“Tower” on its own on the second line looks a bit lonely otherwise. But the rest of the Telegraph? Well that’s spot on, as we’ve come to expect. What could possibly go wrong for the esteemed publication?

Find out in 1985(A) with Part III!

A Chronological History of the Hill Valley Telegraph — Part I

In addition to being a fun adventure, Oedipal psychosexual nightmare and blockbuster trilogy, the Back to the Future films are a parable about newspapers. Over the course of two of cinema’s greatest films and that one about cowboys, we are presented with an ode to local journalism, championing its community spirit and strict focus.

It is a story told out of chronological order. Until now…

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We start with the third film, which is only appropriate for time travel. When our plucky protagonist Marty McFly arrives in 1885 in an improbable cowboy outfit, it’s not long before he’s sauntering through Hill Valley.

It’s a newly-established town and they haven’t even built the clock tower yet. We are treated, though, to some familiar sights: Statler, the car dealer brand of the future, is selling horses. There’s a company that transports manure. Notably absent is Goldie Wilson, so leave your Django to the Future dreams at the door.

Marty has rocked up in the nineteenth century because he found Doc Brown’s tombstone in 1955, which bore bad news as only a comically verbose and expository tombstone can.

It’s entirely plausible that Doc deliberately had this tombstone made so Marty would spot it, go back in time, and save him. If we stretch the definition of the word “plausible”.

Marty and Doc, having seen this news in 1955, decide to visit the library and see if their archived copies of the Hill Valley Telegraph from 1885 have anything to say on the matter of Buford Tannen shooting a man over $80. While that may sound trivial to modern ears, there are people who have been shot in the USA over far less and it’s about $1,900 these days when you adjust for inflation.

Hill Valley’s library is a dutiful steward of local history and has copies of the Telegraph from 1885, providing the duo a few clues as to what went down. They find reference to Buford Tannen and it’s made immediately clear that he is an absolute bastard. A record about his deadliness as a gunslinger is apparently unverifiable, given that “Tannen shot a newspaper editor after printing an unfavorable story about him in 1884”. That’s how important newspapers are in the world of Back to the Future: if you disrespect their mission to report the truth, you’re also the type of guy who would kill the beloved Doc.

We only get a brief glimpse of an edition of the Telegraph in the library, and although it is undated we know it must be from around 1885, because our heroes have no reason to look up any other era.

From the year they decided H.V. was a cooler name

The masthead is very plain and simple, but the headline is in a beautifully ornate typeface that I can’t for the life of me identify. It makes a change from the usual style of a newspaper, anyway, where the title of the paper is in gothic blackletter and the headlines are in bold, blocky sans serif types. That “complete” under the logo is absolutely bonkers and I can’t get enough of it. The Hill Valley Telegraph has already established a unique style.

It says this is a copy from Volume XVII, No. 32. It would make sense to assume that the Telegraph sorts its volumes by calendar year, meaning that it has been around for seventeen years by the time this edition is printed. We don’t know if it’s weekly or daily at this point in its history, so it’s either from around August (if 32 is the week number) or around February (if it’s a day number). I’m assuming here that it is regularly printed, which is not necessarily a given, but certainly makes things easier to work with.

Given that Doc travelled to September 1, 1885 this could very well be the preceding week’s Telegraph, an obvious starting point to look for clues about Buford Tannen. If that’s the case – and it’s a very sketchy guess – we can establish the Hill Valley Telegraph was first established in 1867. The headline seems to suggest that Hill Valley is celebrating a 20th anniversary, possibly of its founding – meaning the Telegraph has been around almost since the town’s very beginning.

Under the heading of “News In The Mail”, this Telegraph edition has some column-filling text rather than anything specific to Back to the Future Part III. However, it is at least in English and is deliberately generic so that it could refer to any event somewhat vaguely.

“Many persons feel at this stage that some legal action is forthcoming, but it now becomes common knowledge that there is pressure from the inside which will materially change the [something] of the case.”

And on it goes, fleetingly. There is a potential explanation: the journalists who work there aren’t very good. It’s been going since 1867 but they must have hired a new recruit who is the dreariest writer imaginable.

A perfectly ordinary photograph to take

As Marty finds Doc posing with the town’s new clock in a photograph from 1885, we can see on the desk behind him a newspaper clipping about a town square. This doesn’t resemble the headline typeface we’ve already seen on the Hill Valley Telegraph, although it could possibly be the one from the masthead. But it’s the Old West: it’s not hard to imagine that style could have been a very fluid thing.

We see that photo of Doc being taken later on, only now Marty has joined the picture. That is one of the primary rules of Back to the Future’s time travel: time can change. This is usually visually conveyed with a photograph; where once it was just Doc it is now Doc and Marty, because the latter has now ventured back in time. The same thing happens in the first film, when Marty’s siblings fade away from a photograph.

When the picture is being taken they’re at a ceremony to mark the erection of the clock tower, where Ye Olde ZZ Toppe are playing for the locals. We’re also treated to the invention of the Frisbee (in real life, the work of university students playing with pie tins) and a brief shot of the Hill Valley Telegraph’s office.

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It’s a bit blurry but it seems obvious that the paper has switched from its plain masthead with small caps and has embraced the blackletter style of which so many newspapers are fond.


So the paper is certainly well-established enough to have an office in the centre of town, and now it has adopted a very definite look. Even if your style is shifting a bit you have to be committed to a logo to have it emblazoned above your office door.

It seems, then, that the Hill Valley Telegraph is here to stay beyond 1885.

Fire up that flux capacitor and journey all the way to 1955 for Part II.

Twelve cabins, twelve vacancies

The fiction: Bates Motel, season one episode eight – “A Boy and His Dog”. Broadcast May 6, 2013. Director: Ed Bianchi. Props master: Terry Weaver.

The newspaper: White Pine Bay Current

It’s the Psycho prequel nobody asked for and only a few people watch! But those who do are probably tuning in to see such scenes as this one, where Vera Farmiga – as Norman Bates’s infamous mother – goes spectacularly off the rails at a local council meeting in this scene from season two, episode one.

She’s upset (and then some) because the council want to build a bypass which will mean nobody uses the road by which her motel stands. It’s an understandable concern; without that traffic she won’t get as many people staying at the motel – especially given that she’s stopped a human trafficking ring from using the premises (it’s just that sort of show) – and who knows what homicidal urges that will incite in grown-up Charlie Bucket himself, her son Norman?

Mrs Norma Bates came across the news of the bypass by checking her local paper, which is just the sort of thing these publications are designed for. The glory of the fourth estate has blazed into action once more, saving dedicated readers the trouble of scouring local council documents by distilling the most important things into snappy headlines. It’s a fairly thankless task of journalism, reporting on local council affairs, but it’s one absolute worth doing.

bates motel 108

Quite how she noticed the news is unclear, given that the White Pine Bay Current employs the single biggest masthead known to mankind. The International Space Station could see that logo on a clear day because it is ridiculously large. Especially for a tabloid-size newspaper, where it takes up over half of the above the fold space.

And Christ on a bike isn’t an atrocious logo? You think they’d keep that small and quiet so nobody would notice what sort of ramshackle organisation was delivering the news to White Pine Bay. Where to begin?

A picture of Mr Norman Bates and one of his brilliant jumpers, just to break up the design disasters
A picture of Mr Norman Bates and one of his brilliant jumpers, just to break up the design disasters

There’s nothing wrong with blue as a masthead colour, I suppose, but the fonts look a bit amateur hour. “White Pine Bay” looks like a slightly elongated Times New Roman (a classic newspaper font, devised for The Times). Then “Current” is where things really go south: it’s in Impact, which as a sans serif font connotes less seriousness than its pedigree companion above. Then there’s the dual colour wave which looks like WordArt and serves only to underline what the pun being made. They’ve even got some whitespace round the edges just to make sure it really stands out.

Perhaps Norma is right to despise these locals. Because somehow things actually get even worse when you move onto the next part of the paper.

The main story’s headline is certainly not Times New Roman and it’s not even Impact. It’s a subtler sans serif and, to my eye, looks a lot like Franklin Gothic Demi Condensed – which, by coincidence, is my favourite of the Franklin stable and a reliable sans serif for headline writing. I used it myself for that purpose in a university assessment. What I also did was write the headlines in either CAPITALS or in “sentence case”. That is to say, I didn’t start Every Word With A Capital Letter Like The White Pine Bay Current Does, Because That Just Looks Silly.

So we’ve already got three fonts on this cluttered front page, and the subhead looks like a fourth – less narrow than the headline, though it could conceivably be another of the Franklin family. The picture they’ve chosen looks like any old road, but I’m just being harsh – it could easily be an artist’s impression of the council’s exciting new project.

Or is it a new project? The headline says “new” which could be a touch tautological, given that this is a construction we’re talking about – old things are already constructed, after all. But the subhead says the community has had “patience”, which suggests the whole bypass plan has been in the works for some time, meaning the idea of it isn’t at all new.

The sidebar of trails for stories inside the paper seems perfectly acceptable, and it’s the only part that is. So why is White Pine Bay’s local newspaper so inept, at least from a design standpoint? It’s hard to say, but the town is so full of dodgy dealings and criminal elements that having an inept newspaper is probably the only way to retain them (that’s a good thing, by the way, since the trade contributes loads to the local economy).